Taught by practicing industry professionals, the CEM program offers an experiential learning environment that appeals to all levels of experience whether you are new to the exhibition industry or a seasoned professional looking to expand your knowledge. The CEM designation is a globally recognized and respected certification that demonstrates expertise and professional credibility.
The in person courses offered by CAEM in conjunction with IAEE provide a unique educational and networking opportunity that can be taken as stand alone courses. If you are enrolled in the CEM program, considering enrolling, or are a CEM in need of recertification credits, registering for this course will help you to achieve your professional goals.
|
Event Marketing
Monday, June 15, 2026 8:30am - 4:30pm
Instructor: Stephanie Rapko, CEM, CMP
Caesars Windsor, ON
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
|
EVENT AGENDA (schedule subject to change)
8:00 am - 8:30 am - Course Check-In/Coffee
8:30 am - 10:00 am - Program
10:00 am - 10:15 am - Morning Break
10:15 am - 12:00 pm - Program
12:00 pm - 1:00 pm - Lunch (on your own)
1:00 pm - 2:00 pm - Program
2:00 pm - 2:15 pm - Afternoon Break
2:15 pm - 3:30 pm - Program
3:30 pm - 4:00 pm - Self Study
4:00 - 5:00 pm - Exam (Optional)