CEM Course: Exhibition and Event Sales (Tuesday, November 10, 2026)

Tue, 10 Nov 2026 13:30:00 GMT

Taught by practicing industry professionals, the CEM program offers an experiential learning environment that appeals to all levels of experience whether you are new to the exhibition industry or a seasoned professional looking to expand your knowledge. The CEM designation is a globally recognized and respected certification that demonstrates expertise and professional credibility.

The in person courses offered by CAEM in conjunction with IAEE provide a unique educational and networking opportunity that can be taken as stand alone courses. If you are enrolled in the CEM program, considering enrolling, or are a CEM in need of recertification credits, registering for this course will help you to achieve your professional goals.

Exhibition and Event Sales
Tuesday, November 10, 2026 8:30am - 4:00pm

Automotive Building, Exhibition Place

Instructor: Nancy Milani, CPA, CEM

In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

EVENT AGENDA (schedule subject to change)

8:00 am - 8:30 am - Course Check-In/Coffee

8:30 am - 10:00 am - Program

10:00 am - 10:15 am - Morning Break

10:15 am - 12:00 pm - Program

12:00 pm - 1:00 pm - Lunch (on your own)

1:00 pm - 2:00 pm - Program

2:00 pm - 2:15 pm - Afternoon Break

2:15 pm - 3:30 pm - Program

3:30 pm - 4:00 pm - Self Study

4:00 - 5:00 pm - Exam (Optional)

CEM Course: Selecting Service Contractors (Wednesday, November 11, 2026)

Wed, 11 Nov 2026 13:00:00 GMT

Selecting Service Contractors
Wednesday, November 11, 2026 8:00am - 4:00pm