Webinar: From Selling Square Feet to Surround Sound Marketing Solutions

  • Thursday, November 20, 2025
  • 1:00 PM - 2:00 PM

Registration

  • 2025 Members in good standing
    (membership dues paid in full).

    Includes all levels of membership including: Expo, Associate, Auxiliary, Retired and Honoured Life Members.
  • A special rate is available for employees who are not CAEM members, but the organization they work for is a member of CAEM. Please email events@caem.ca for a registration code.
Register


WEBINAR SPONSORED BY:

Thursday, November 20th   1 PM EST

From Selling Square Feet to Surround Sound Marketing Solutions

Join us for a practical session exploring how event organizers can move beyond selling booth space to delivering year-round, data-driven marketing solutions.  This webinar will introduce the concept of Surround Sound Marketing - engaging buyers early, often, and continuously across pre-event, digital, onsite activations, and post-event touchpoints.  Through real-world use cases and actionable frameworks, we'll cover market forces driving this shift, how to package and price solutions, overcoming sales roadblocks, and practical steps to help exhibitors and sponsors achieve measurable ROI.

Presented by: Heather Holst-Knudsen, Founder & CEO, H2K Labs

Click here for Heather's bio     

Production Sponsor:


Registration Fees:

  • Member - Complimentary
  • Employee from a Member Company (Registration Code Required) - $15.00
  • Non-member - $65.00