CEM Course: Strategic Planning and Management

  • Saturday, June 22, 2019
  • 8:00 AM - 5:00 PM (MDT)
  • The Westin Calgary - 320 4 Ave SW, Calgary, AB T2P 2S6
  • 37

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CAEM is pleased to be partnering with the International Association of Expositions and Events (IAEE) to provide courses specific to the Canadian Exposition and Events Industry.

CEM Course: Strategic Planning and Management

Instructor: Michael Dargavel, CEM

Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

For a full list of CEM courses being offered in 2019, please visit our website here.

EVENT AGENDA (schedule subject to change)

8:00 am - 8:30 am - Course Check-In/Coffee

8:30 am - 10:00 am - Program

10:00 am - 10:15 am - Morning Break

10:15 am - 12:00 pm - Program

12:00 pm - 1:00 pm - Lunch (on your own)

1:00 pm - 2:00 pm - Program

2:00 pm - 2:15 pm - Afternoon Break

2:15 pm - 3:30 pm - Program

3:30 pm - 4:00 pm - Self Study

4:00 - 5:00 pm - Exam (Optional)


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