CAEM is pleased to be partnering with the International Association of Expositions and Events (IAEE) to provide courses specific to the Canadian Exposition and Events Industry.
CEM Course: Exhibition and Event Sales
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
For a full list of CEM courses being offered in 2019, please visit our website here.
EVENT AGENDA (schedule subject to change)
8:00 am - 8:30 am - Course Check-In/Coffee
8:30 am - 10:00 am - Program
10:00 am - 10:15 am - Morning Break
10:15 am - 12:00 pm - Program
12:00 pm - 1:00 pm - Lunch (on your own)
1:00 pm - 2:00 pm - Program
2:00 pm - 2:15 pm - Afternoon Break
2:15 pm - 3:30 pm - Program
3:30 pm - 4:00 pm - Self Study
4:00 - 5:00 pm - Exam (Optional)
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